This logo is reliably classic. For the most part, it has not changed since the start of the company. It's very sporty, which is the kind of imagery the company should be projecting, with its tire-like shape and checkered flag patterning. Blue is used here to great effect, I find. Sure, blue means loyalty, but here it just adds a "speedy" feel to the logo. I don't know what the hell they were trying to do with the Motorsport Roundel years, but the actual logo hasn't changed much so it's certainly timeless. Like many companies trying to keep up with Web 2.0 and whatnot, the 2000 logo retains the original idea almost perfectly, but they added a little 3D shimmer. The only thing I wish they could have done with the image is give it a bit of edge. It has a very soft, roundness to it that I think that, when actually placed on the hood of a car, looks a little bit silly, like a toy. Past that, though, I couldn't really see it working for anything other than a vehicle company of some kind.
Website: www.stormingjuno.com
This is one of those rare times when something like a website has really affected me emotionally. Using interviews, music, and small clips from the show, the people who created the docu-drama Storming Juno have a website that is as engaging as I should hope the product itself is. I actually listened to the opening of the site, unlike a lot of other websites that have an intro. Of course, you can skip it if you want. The main page is a 360-degree affair that allows you to click on different categories of witnesses to D-day. You can just navigate the page by way of links on the left side of the screen, but it allows users to immerse themselves in the experience and click on different perspectives for themselves, based on the visual picture in which they are placed. If they only offered navigation by links, I probably wouldn't care to click on them. Once you click on a category (tanker, medic, etc...), you can click on a particular person's telling of the event. Very cool stuff.
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