BDC963 Week 7 Journal

Logo: BMW


This logo is reliably classic. For the most part, it has not changed since the start of the company. It's very sporty, which is the kind of imagery the company should be projecting, with its tire-like shape and checkered flag patterning. Blue is used here to great effect, I find. Sure, blue means loyalty, but here it just adds a "speedy" feel to the logo. I don't know what the hell they were trying to do with the Motorsport Roundel years, but the actual logo hasn't changed much so it's certainly timeless. Like many companies trying to keep up with Web 2.0 and whatnot, the 2000 logo retains the original idea almost perfectly, but they added a little 3D shimmer. The only thing I wish they could have done with the image is give it a bit of edge. It has a very soft, roundness to it that I think that, when actually placed on the hood of a car, looks a little bit silly, like a toy. Past that, though, I couldn't really see it working for anything other than a vehicle company of some kind.


Website: www.stormingjuno.com



This is one of those rare times when something like a website has really affected me emotionally. Using interviews, music, and small clips from the show, the people who created the docu-drama Storming Juno have a website that is as engaging as I should hope the product itself is. I actually listened to the opening of the site, unlike a lot of other websites that have an intro. Of course, you can skip it if you want. The main page is a 360-degree affair that allows you to click on different categories of witnesses to D-day. You can just navigate the page by way of links on the left side of the screen, but it allows users to immerse themselves in the experience and click on different perspectives for themselves, based on the visual picture in which they are placed. If they only offered navigation by links, I probably wouldn't care to click on them. Once you click on a category (tanker, medic, etc...), you can click on a particular person's telling of the event. Very cool stuff.

BDC963 Week 6 Journal

Logo: M and M Meat Shops


I like the M&M Meat Shops logo because it kind of looks like it could only be food-related. The orange coloring, as we know, makes people hungry, while the blue provides a sense of loyalty or trust with the brand. The lettering makes it look like it is already an old-fashioned deli for some reason but the lettering below brings it into modern times, even though it is not flashy. It is sort of classically cool. The only problem I have with this is the name. Because of the "M & M-ness" of it, it requires the ampersand, which kind of makes me think of a lawyer's office, but thankfully, the bright colors remind me that this is a meat shop. It is somewhat odd to say, but the logo has a nice corporate vibe about it that makes it look extra professional and implies that the company cannot be anything but a franchise.

Website: Autotopsy.ca



This website is really cool in the same way that my first blog (the orchestra one) was.
Autotopsy.ca is an offshoot promotional website for the Showcase TV show "Crash and Burn." What the site does is allow users to see different background stories concerning the people involved in a fictional car crash by using video and links. This function is stated on the homepage as pictured in image #1. Once you pick your connection speed (which I find really considerate and handy), you are taken immediately to the action. In the bottom right corner of the page there is always the option to find out more about the show and also, some navigation capabilities, but it is extremely subtle. This lack of pressure to learn more about the show invites users to explore the website and use it for what it is meant to do. Furthermore, the most important things to click on are obvious in their importance due to their placement on the page and, like all well designed multi-sensory websites, the sound is optional. This is very slickly produced and I cannot help but be sucked into the action. But that might just be because I like the whole "see it from everyone's perspective" thing.

BDC963 Week 5 Journal

Logo: KISS


While it may seem overly simple and possibly too non-descript, I think this logo is a stroke of genius. If you're not familiar with it, it's the logo for the rock and roll quartet known as KISS. Being the over-the-top glam rock gods that they are, the logo featuring chunky, all-capital, sans-serif font with its signature jagged S's, sums up the band perfectly. Purists will tell you that the rhinestone version of the logo found on the first album is the original, but this is irrelevant. As long as it has all-capital letters and has the stylistic S's, it is the KISS logo. The image shown here is probably the most well-known version. In other words, it is HIGHLY adaptable, taking on many forms as one Google image search will demonstrate. Each time a new album came out, the logo had changed color but it always remained the same shape. Because it is so easy to replicate, it is a merchandiser's dream and nightmare. I do believe, however, that it is an encapsulation for all the hallmarks of great traditional logo design.

Website: privatestockdenim.com/welcome/



This website is for a fashion line that will be available in Canada, hopefully soon. My aunt is the CFO for the company and she sent me the link to see what I thought of it, so I thought, "hmm what a strangely perfect sense of timing she must have" as she never e-mails me out of the blue. It's new, so while there are some issues like dead links here and there, I think the site is built quite well so far. The homepage hits viewers immediately with a bright, white layout and a high quality closeup shot of the model who, if I was a girl or gay, I'd probably linger on for a while. The shot avoids weirdness by shifting through the different aspects of the site, along with their respective "front pages." As discussed in class and as is the case with all the websites I have written about, functionality is key in website design. So while the site is stylish and image-oriented, there is a bar at the top left that provides users with a go-to area for all their navigation needs. While the auto-scroll function (cursor moves left, page moves left, cursor moves right, page moves right) is nothing new, its inclusion still adds a cool factor to the site. Also, some auto-scrolls are too sensitive and move too fast with drastic pulls in direction. Jon Koon's is well-paced, albeit a bit stiff, but I would rather deal with functional stiffness than oversensitivity. I find that the content is all relevant. Sometimes, fashion companies try too hard to add value to their brand by having pointless blogs and links to other cool sites, but the blog section here actually adds value to the site as it gives an insight to the designer's lifestyle and point of view when it comes to the creative direction of his line. Probably a 4 out of 5 star website. 1 star deducted for broken links and small things like the stiffness of the autoscroll.