While it may seem overly simple and possibly too non-descript, I think this logo is a stroke of genius. If you're not familiar with it, it's the logo for the rock and roll quartet known as KISS. Being the over-the-top glam rock gods that they are, the logo featuring chunky, all-capital, sans-serif font with its signature jagged S's, sums up the band perfectly. Purists will tell you that the rhinestone version of the logo found on the first album is the original, but this is irrelevant. As long as it has all-capital letters and has the stylistic S's, it is the KISS logo. The image shown here is probably the most well-known version. In other words, it is HIGHLY adaptable, taking on many forms as one Google image search will demonstrate. Each time a new album came out, the logo had changed color but it always remained the same shape. Because it is so easy to replicate, it is a merchandiser's dream and nightmare. I do believe, however, that it is an encapsulation for all the hallmarks of great traditional logo design.
Website: privatestockdenim.com/welcome/
This website is for a fashion line that will be available in Canada, hopefully soon. My aunt is the CFO for the company and she sent me the link to see what I thought of it, so I thought, "hmm what a strangely perfect sense of timing she must have" as she never e-mails me out of the blue. It's new, so while there are some issues like dead links here and there, I think the site is built quite well so far. The homepage hits viewers immediately with a bright, white layout and a high quality closeup shot of the model who, if I was a girl or gay, I'd probably linger on for a while. The shot avoids weirdness by shifting through the different aspects of the site, along with their respective "front pages." As discussed in class and as is the case with all the websites I have written about, functionality is key in website design. So while the site is stylish and image-oriented, there is a bar at the top left that provides users with a go-to area for all their navigation needs. While the auto-scroll function (cursor moves left, page moves left, cursor moves right, page moves right) is nothing new, its inclusion still adds a cool factor to the site. Also, some auto-scrolls are too sensitive and move too fast with drastic pulls in direction. Jon Koon's is well-paced, albeit a bit stiff, but I would rather deal with functional stiffness than oversensitivity. I find that the content is all relevant. Sometimes, fashion companies try too hard to add value to their brand by having pointless blogs and links to other cool sites, but the blog section here actually adds value to the site as it gives an insight to the designer's lifestyle and point of view when it comes to the creative direction of his line. Probably a 4 out of 5 star website. 1 star deducted for broken links and small things like the stiffness of the autoscroll.
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